Our story begins in 1969, when Samsung was born with the ambition to help people achieve the impossible. After over 50 years, we're still innovating, creating technology that breaks down old and new barriers, and helping people to do what they can't. We continue to be driven by our purpose, so we put people and what they care about at the center of everything we create. We live by the values that drive us. Our values are at the heart of everything we do. We follow five key principles that embody our commitment to people, excellence, change, integrity, and co-prosperity. We focus on these principles to continue growing, innovating, and challenging the status quo to turn our values into action every day.